Creative Direction • Wireframing • Prototyping
MITRE Company Website Redesign & Creative Direction
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Mood Boarding
To establish the overall mood, creative cues and color-way for the website, I began the exercise of assembling various mood boards that have different and very specific tones to help the client decide the overall creative direction for the website. These boards include, but no limited to, fonts, colors, icons, creative treatments, photos, buttons, and more. With this process it ensures the forthcoming design is inline with the client’s expectations.
Wireframing
Web wireframing is a process that involves creating a visual representation of a website's layout and content using simple lines and boxes. Wireframes are also known as page schematics or screen blueprints.
After stakeholder interviews and competitor analysis, I developed working prototypes of wireframes for the proposed layout and interactions of MITRE’s new website.
